About J12
J12 is a venture capital firm founded in 2019. It is primarily based out of Stockholm, . As of Apr 2025, J12 is an active investor, having invested in 7 companies, with 2 new investments in the last 12 months. It primarily invests in Seed round in Sweden based startups. Its investments are spread across a wide range of sectors from Enterprise Applications to Retail and High Tech.
Overall, J12 portfolio has seen 1 acquisition, namely . A lot of funds co-invest with J12, with names like sharing a substantial percentage of its portfolio.
Key Metrics
Portfolio Count
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Portfolio Sectors
, &
Portfolio Locations
, &
Rounds of Entry
Seed & Series A
Portfolio Acquisitions
Deals in last 12 months
&
J12's List of Top Investments
J12 has a portfolio of 7 companies. Their most notable investments include and .Their portfolio spans across , , 听补苍诲 1 more locations. They have invested in , , 听补苍诲 5 other sectors, across stages such as Seed, Series A stages. Here is the list of top investments by J12:1.
Provider of an online platform for BNPL solutions for businesses. It pays suppliers and gives companies a couple of days to pay the balance. It aims to free up capital for a business so that it can instead invest in growth.
Key facts about Treyd
- Founded Year: 2019
- Location: Stockholm (Sweden)
- Annual Revenue: 169M SEK as on Dec 31, 2022
- Stage: Series A
- Total Funding till date: $25M
- Investors: , and
- Latest Funding Round: Series A, Sep 07, 2023, $12M
- Highlight: Editors' Pick
2.
MVision AI developed AI enabled medical imaging platform. The platform is developed for radiation therapy to treat cancer. It assists doctors with therapy planning for patients that require radiation therapy treatment.
Key facts about MVision
- Founded Year: 2017
- Location: Helsinki (Finland)
- Stage: Series A
- Total Funding till date: $6.56M
- Investors: , and
- Latest Funding Round: Series A, Mar 23, 2023, $5.83M
- Highlight: Editors' Pick
3.
Key facts about Pistachio
- Founded Year: 2017
- Location: Oslo (Norway)
- Annual Revenue: 2.1M NOK as on Dec 31, 2022
- Stage: Series A
- Total Funding till date: $10.6M
- Employee Count: 11 as on Dec 31, 2022
- Investors: , and
- Latest Funding Round: Series A, Apr 29, 2025, $7M
4.
Provider of AI-based analysis of promotion performance for offline businesses. The company provides Retail DecisionCloud, an AI platform, which collects POS data and offers competitive intelligence and analytics using machine learning algorithms. It helps in the evaluation, forecast, and optimization of multi-channel trade promotions. It also offers a promotion recommendation engine, price optimization, and more.
Key facts about Formulate
- Founded Year: 2015
- Location: Stockholm (Sweden)
- Stage: Acquired
- Total Funding till date: $5.46M
- Investors: , and
- Latest Funding Round: Seed, Jan 30, 2020, $4.07M
- Highlight: Acquired
5.
Cloud based data quality monitoring solution provider. It provides an automated data reliability platform designed for operational uses by abstracting complexity from data engineering. It also provides data quality solutions for the age of big data and cloud data infrastructure.
Key facts about Validio
- Founded Year: 2019
- Location: Stockholm (Sweden)
- Stage: Seed
- Total Funding till date: $15M
- Investors: , and
- Latest Funding Round: Seed, Jun 21, 2022, $15M
- Highlight: Editors' Pick
J12's Year-on-Year Investment Trends
J12 has invested in 7 companies over the last 5 years, with an average of 1 new investment annually in the last 5 years. As of Apr 2025, it has made 2 investments in this year. Its most recent first time investment was in and most recent follow-on round was in .
Year | No. of Investments | ||
|---|---|---|---|
1st听搁辞耻苍诲 | Follow-on | Total | |
2025 (YTD) | 2 | 0 | 2 |
2024 | 0 | 0 | 0 |
2023 | 2 | 1 | 3 |
2022 | 2 | 0 | 2 |
2021 | 0 | 0 | 0 |
2020 | 1 | 0 | 1 |
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J12's Investments by Stage
J12 has made 4 investments in Seed stage with an average round size of $5.8M and 3 investments in Series A stage with an average round size of $7.78M.Note: We have considered here, only first round of investments
Stage of entry | No. of Investments |
|---|---|
Seed | 4 |
Series A | 3 |
J12's Investments by Sector
J12 has a diverse portfolio, with companies operating in the Enterprise Applications, Business Services, High Tech, Vertical SaaS and Artificial Intelligence - Industry Applications. Notably, it has invested in 5 Enterprise (B2B) companies, 5 Tech companies, 3 Saas companies and at least 3 companies focusing on Software.
Note: We have considered here, only first round of investments
Sector | No. of Investments |
|---|---|
Enterprise Applications | 4 |
Business Services | 2 |
High Tech | 2 |
Vertical SaaS | 2 |
Artificial Intelligence - Industry Applications | 1 |
Others | 5 |
J12's Investments by Geography
J12 has made most investments in (4), followed by where it has made 1 investment.
Note: We have considered here, only first round of investments
Country | No. of Investments |
|---|---|
Sweden | 4 |
Denmark | 1 |
Finland | 1 |
Norway | 1 |
J12's recent investments
Here are the most recent investments by J12:
Date | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Apr 29, 2025 | Norway | Series A | $7M | [+3] | |
Mar 24, 2025 | Denmark | Seed | 鈧�1.5惭 | ||
Nov 03, 2023 | Sweden | Seed | $2.5M | [+5] | |
Sep 07, 2023 | Sweden | Series A | $12M | [+2] | |
Mar 23, 2023 | Finland | Series A | $5.83M |
Get the detailed list of all investments by J12. Download now!Acquired companies in J12's Portfolio
Here are J12's portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
May 12, 2022 | Jan 30, 2020 | Seed | $4.07M |
Co-investors of J12
Over the past 5 years, 31 investors have co-invested in J12's portfolio companies.
- Invested before J12:听, and 8 others have invested in rounds before J12. There are 1 company where Icebreaker has invested before J12 and 1 company where Otto S枚derlund has invested before J12.
- Top Co-investors of J12:听21 investors entered a company along with J12. These include investors like (2 companies).
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