About Shrug Capital
Shrug Capital is a venture capital firm founded in 2018. It is primarily based out of San Francisco, United States. As of Sep 2024, Shrug Capital is an active investor, having invested in 67 companies, with 1 new investment in the last 12 months. It primarily invests in Seed round in United States based startups. Its investments are spread across a wide range of sectors from High Tech to Enterprise Applications and Consumer. Most recently it led the Undisclosed Series A round of W along with . This round also saw participation from Anti Fund and other investors.
Overall, Shrug Capital portfolio has seen 1 unicorn and 3 acquisitions including key companies like Genies, Hellosaurus and Cohere. A lot of funds co-invest with Shrug Capital, with names like BoxGroup sharing a substantial percentage of its portfolio.
Shrug Capital has team of 40 people including 4 partners.
Key Metrics
Team Members
Niv Dror, &
Portfolio Count
Portfolio Sectors
Portfolio Locations
Rounds of Entry
Seed, Series A &
Portfolio Acquisitions
Portfolio Unicorns
Portfolio Soonicorns
Deals in last 12 months
Shrug Capital's Year-on-Year Investment Trends
Shrug Capital has invested in 67 companies over the last 7 years, with an average of 10 new investments annually in the last 5 years. In 2024, it made 3 investments. Its most recent first time investment was in W and most recent follow-on round was in Antares Industries.
Year | No. of Investments | ||
---|---|---|---|
1stÌý¸é´Ç³Ü²Ô»å | Follow-on | Total | |
2025 (YTD) | 0 | 0 | 0 |
2024 | 1 | 2 | 3 |
2023 | 9 | 0 | 9 |
2022 | 19 | 1 | 20 |
2021 | 15 | 0 | 15 |
2020 | 11 | 1 | 12 |
2019 | 8 | 1 | 9 |
2018 | 3 | 0 | 3 |

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Shrug Capital's Investment Trends by Stage
Shrug Capital has made 35 investments in Seed stage, 24 investments in Series A stage, 6 investments in Series B stage and 1 investment in Unattributed stage.Shrug Capital's Investment Trends by Sector
Shrug Capital has a diverse portfolio, with companies operating in the Enterprise Applications, Consumer, High Tech, FinTech and Retail. Notably, it has invested in 58 Tech companies, 34 Consumer (B2C) companies, 31 Software companies and at least 29 companies focusing on Enterprise (B2B).
Note: We have considered here, only first round of investments
Sector | No. of Investments |
---|---|
Enterprise Applications | 24 |
Consumer | 20 |
High Tech | 18 |
FinTech | 16 |
Retail | 14 |
Others | 67 |
Shrug Capital's Investment Trends by Geography
Shrug Capital has made most investments in United States (57), followed by United Kingdom where it has made 4 investments.
Note: We have considered here, only first round of investments
Country | No. of Investments |
---|---|
United States | 57 |
United Kingdom | 4 |
India | 2 |
Canada | 1 |
France | 1 |
Others | 1 |
Shrug Capital's recent investments
Here are the most recent investments by Shrug Capital:
Date | Company | Location | Round Details | Round Amount | Co-Investors |
---|---|---|---|---|---|
Sep 24, 2024 | United States | Series A | $30M | Alt Capital [+6] | |
Jul 23, 2024 | United States | Series A | Undisclosed | [+10] | |
Apr 23, 2024 | United States | Series A | $11.6M | 7wire Ventures [+6] | |
Dec 04, 2023 | United States | Series B | $12M | IA Ventures [+4] | |
Oct 13, 2023 | United States | Series A | $8.12M | Caffeinated Capital [+4] |
Unicorns in Shrug Capital's Portfolio
Here is a list of unicorns in Shrug Capital's portfolio:
Team profile of Shrug Capital
Shrug Capital has a team of 40 membersÌý¾±²Ô³¦±ô³Ü»å¾±²Ô²µ 4 Partners and 36 PrincipalsÌýlocated in United States, Japan and . Shrug Capital's team does not sit on the board of any company as of now.Here is a list of top team members in Shrug Capital:
Name | Designation | Location | Board Memberships | Contact details |
---|---|---|---|---|
Partner | United States | - | ||
Partner | France | - | ||
Partner | New York City | - | ||
Principal | Austin | - | ||
Principal | San Francisco | - | - | |
Principal | Vancouver | |||
Principal | San Francisco | - | - | |
Principal | United States | - | ||
Principal | Beverly Hills | - | ||
Principal | San Francisco | - |
Co-investors of Shrug Capital
Over the past 7 years, 704 investors have co-invested in Shrug Capital's portfolio companies.
- Invested before Shrug Capital:Ìý, a16z and 77 others have invested in rounds before Shrug Capital. There are 5 companies where Y Combinator has invested before Shrug Capital and 3 companies where a16z has invested before Shrug Capital.
- Top Co-investors of Shrug Capital:Ìý503 investors entered a company along with Shrug Capital. These include investors like BoxGroup (7 companies).
- Invested after Shrug Capital:ÌýA total of 122 investors have invested in Shrug Capital's portfolio after their investments. Top Investors include Cyan Banister (3 companies), Mantis VC (2 companies) and Alexa Fund (2 companies).

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Recent News related to Shrug Capital
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FinSMEs•Jan 16, 2025•Mona Lee, Applied Real Intelligence, Ludlow Ventures, Shrug Capital and 3 others
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Maginative•Oct 30, 2024•Antares Industries, Alt Capital, Caffeinated Capital, Antares Audio Tech and 7 others
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fiercehealthcare.com•Apr 24, 2024•Pivotal Ventures, Metrodora, BoxGroup, Sequoia Capital and 5 others
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