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About Shrug Capital

Shrug Capital is a venture capital firm founded in 2018. It is primarily based out of San Francisco, United States. As of Sep 2024, Shrug Capital is an active investor, having invested in 67 companies, with 1 new investment in the last 12 months. It primarily invests in Seed round in United States based startups. Its investments are spread across a wide range of sectors from High Tech to Enterprise Applications and Consumer. Most recently it led the Undisclosed Series A round of W along with . This round also saw participation from Anti Fund and other investors.
Overall, Shrug Capital portfolio has seen 1 unicorn and 3 acquisitions including key companies like Genies, Hellosaurus and Cohere. A lot of funds co-invest with Shrug Capital, with names like BoxGroup sharing a substantial percentage of its portfolio.
Shrug Capital has team of 40 people including 4 partners.
Key Metrics
Team Members
Portfolio Count
Portfolio Sectors
Portfolio Locations
Rounds of Entry
Seed, Series A &
Portfolio Acquisitions
Portfolio Unicorns
Portfolio Soonicorns
Deals in last 12 months
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Shrug Capital's Investment Trends by Stage

Shrug Capital has made 35 investments in Seed stage, 24 investments in Series A stage, 6 investments in Series B stage and 1 investment in Unattributed stage.

Shrug Capital's Investment Trends by Sector

Shrug Capital has a diverse portfolio, with companies operating in the Enterprise Applications, Consumer, High Tech, FinTech and Retail. Notably, it has invested in 58 Tech companies, 34 Consumer (B2C) companies, 31 Software companies and at least 29 companies focusing on Enterprise (B2B).
Here are Shrug Capital's investment trends by sector:
Note: We have considered here, only first round of investments
Breakdown of Shrug Capital's investments by sectorsEnterprise Applic... (24)Consumer (20)
Sector
No. of Investments
Enterprise Applications
24
Consumer
20
High Tech
18
FinTech
16
Retail
14
Others
67

Shrug Capital's Investment Trends by Geography

Shrug Capital has made most investments in United States (57), followed by United Kingdom where it has made 4 investments.
Here are Shrug Capital's investment trends by geography:
Note: We have considered here, only first round of investments
Breakdown of Shrug Capital's investments by countriesUnited States (57)United Kingdom (4)
Country
No. of Investments
United States
57
United Kingdom
4
India
2
Canada
1
France
1
Others
1

Shrug Capital's recent investments

Shrug Capital has not made any investment in 2025 so far.
Here are the most recent investments by Shrug Capital:
Date
Company
Location
Round Details
Round Amount
Co-Investors
Sep 24, 2024
United States
Series A
$30M
Jul 23, 2024
United States
Series A
Undisclosed
[+10]
Apr 23, 2024
United States
Series A
$11.6M
Dec 04, 2023
United States
Series B
$12M
Oct 13, 2023
United States
Series A
$8.12M
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Unicorns in Shrug Capital's Portfolio

Shrug Capital has 1 unicorns in its portfolio - Genies.ÌýThe most recent unicorn in their portfolio is Genies which became a unicorn in 2022.
Here is a list of unicorns in Shrug Capital's portfolio:
ÃØÃÜÑо¿Ëù Score
Company
Short Description
Founded year
Sector
Location
Company Stage
First Investment/ Acquisition Details
71
Provider of a mobile application and SDK to create 3D avatars
2011
Los Angeles
Series C
londjam

Team profile of Shrug Capital

Shrug Capital has a team of 40 membersÌý¾±²Ô³¦±ô³Ü»å¾±²Ô²µ 4 Partners and 36 PrincipalsÌýlocated in United States, Japan and . Shrug Capital's team does not sit on the board of any company as of now.
Here is a list of top team members in Shrug Capital:
Name
Designation
Location
Board Memberships
Contact details
Partner
United States
-
Partner
France
-
Partner
New York City
-
Principal
Austin
-
Principal
San Francisco
-
-
Principal
Vancouver
Principal
San Francisco
-
-
Principal
United States
-
Principal
Beverly Hills
-
Principal
San Francisco
-
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Co-investors of Shrug Capital

Over the past 7 years, 704 investors have co-invested in Shrug Capital's portfolio companies.

  • Invested before Shrug Capital:Ìý, a16z and 77 others have invested in rounds before Shrug Capital. There are 5 companies where Y Combinator has invested before Shrug Capital and 3 companies where a16z has invested before Shrug Capital.
  • Top Co-investors of Shrug Capital:Ìý503 investors entered a company along with Shrug Capital. These include investors like BoxGroup (7 companies).
  • Invested after Shrug Capital:ÌýA total of 122 investors have invested in Shrug Capital's portfolio after their investments. Top Investors include Cyan Banister (3 companies), Mantis VC (2 companies) and Alexa Fund (2 companies).
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Recent News related to Shrug Capital

•
Advanced Television•Mar 05, 2025•, Green Wing, , Better Tomorrow Ventures and 2 others
•
FinSMEs•Jan 16, 2025•Mona Lee, Applied Real Intelligence, Ludlow Ventures, Shrug Capital and 3 others
•
Maginative•Oct 30, 2024•Antares Industries, Alt Capital, Caffeinated Capital, Antares Audio Tech and 7 others
•
Yahoo•Sep 06, 2024•W, Shrug Capital, Anti Fund, and 4 others
•
Tubefilter•Aug 05, 2024•Shrug Capital, Anti Fund
•
The Wall Street Journal•Jul 23, 2024•WWD, Shrug Capital, , 305 Ventures and 7 others
•
fiercehealthcare.com•Apr 24, 2024•Pivotal Ventures, Metrodora, BoxGroup, Sequoia Capital and 5 others
•
Business Wire•Dec 04, 2023•January, Brewer Lane Ventures, IA Ventures, Third Prime and 3 others
•
AlleyWatch•Oct 06, 2023•Yaysay, A Star, Shrug Capital, Afore Capital and 4 others
•
PRWeb•Sep 22, 2023•Mona Lee, Ludlow Ventures, Shrug Capital, and 3 others
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