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Audiense - About the company

Audiense is an acquired company based in London (United Kingdom), founded in 2011 by , and . It operates as a Social Audience profiling and Marketing tool. Audiense has raised $17M in funding from investors like Seedcamp, and Round13. The company has 759 active competitors, including 111 funded and 86 that have exited. Its top competitors include companies like Sprout Social, Falcon.io and CreativeX.

Company Details

Audiense (Formerly SocialBro), a SeedCamp graduate, provides a social media marketing management and analytics tool. Allows users to track campaigns, analyse competition, benchmark with industry peers and track community interactions with the additional functionality of a social CRM. Partnered with IBM Watson to create a new product called Personality Insights to visualize audience personality traits to develop a pyschological understanding of the target. Allows marketing teams to segment users based on their demographic and social activity traits to target organic and paid advertising across social media. Clients include Levi's, Visa and Justeat. Angel investors include Stephen Bullock ( investor in the social media monitoring tool Brandwatch), and Chris Underhill (ex-CEO of Smartfocus).
Website
Social
Email ID
@audiense.com
Phone Number
+44
Key Metrics
Founded Year
2011
Location
Stage
Acquired
Total Funding
in 4 rounds
Latest Funding Round
Investors
Ranked
57th among
Employee Count
as on Jan 31, 2021
Similar Companies
Exit Details
Acquired by Buxton (Mar 18, 2025)

Legal entities associated with Audiense

Audiense is associated with 2 legal entities given below:
Legal Entity Name
Date of incorporation
Revenue
Net Profit
Employee Count
Jan 26, 2012
-
914
294
Jun 26, 2012
-
379
301
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Audiense's acquisition details

Audiense got acquired by Buxton on Mar 18, 2025.
Click to take a look at Audiense's acquisition in detail

Audiense's funding and investors

Audiense has raised a total funding of $17M over 4 rounds. Its first funding round was on Nov 04, 2011. Its latest funding round was a Series B round on Nov 30, 2017 for $9M. 4 investors participated in its latest round, which includes , Build Ventures, NDRC and Whitecap Venture Partners.

Audiense has 12 institutional investors including Seedcamp, and Round13. There are 11 Angel Investors in Audiense.

Here is the list of recent funding rounds of Audiense:
Date of funding
Funding Amount
Round Name
Post money valuation
Revenue multiple
Investors
Nov 30, 2017
$9M
Series B
2210928
5759239
Jun 06, 2013
$1.8M
Series A
2069192
2756893
Nov 19, 2012
$638K
Seed
6732176
9208665
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Audiense's founders and board of directors

The founders of Audiense are , and . is the CEO of Audiense. has founded 1 more company - . has founded 1 more company - .

Audiense's employee count trend

Audiense has 4 employees as of Jan 21. The total employee count is 42.9% lower than what it was in Jan 20. Here is Audiense's employee count trend over the years:
Employee count trend for Audiense
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Audiense's Competitors and alternates

Top competitors of Audiense include Sprout Social, Falcon.io and CreativeX. Here is the list of Top 10 competitors of Audiense, ranked by ÃØÃÜÑо¿Ëù score :
Overall Rank
Company Details
Short Description
Total Funding
Investors
ÃØÃÜÑо¿Ëù Score
1st
Logo for Sprout Social
Sprout Social
2009, Chicago (United States), Public
Social media management and marketing platform for brands
$102M
Nea, New Enterprise AssociatesÌý&²¹³¾±è;Ìý
74/100
2nd
Logo for Falcon.io
Falcon.io
2010, Copenhagen (Denmark), Acquired
Social media marketing platform
$25.3M
Prime Ventures, Cipio PartnersÌý&²¹³¾±è;Ìý
73/100
3rd
Logo for CreativeX
CreativeX
2015, New York City (United States), Series B
Ad creative analytics solution provider
$35M
Harrison Metal, SaatchinvestÌý&²¹³¾±è;Ìý
68/100
4th
Logo for StatSocial
StatSocial
2012, New York City (United States), Series A
Platform offering software for social media analytics
$14.7M
66/100
5th
Logo for Signal AI
Signal AI
2013, London (United Kingdom), Series D
AI powered media monitoring solution
$103M
Mercuri, Highland EuropeÌý&²¹³¾±è;Ìý
64/100
6th
Logo for Ripjar
Ripjar
2012, London (United Kingdom), Series B
AI based data intelligence platform
$60M
Winton, FinTech Innovation LabÌý&²¹³¾±è;Ìý
64/100
7th
Logo for Brand24
Brand24
2010, Daytona Beach (United States), Acquired
AI based social media monitoring tool for businesses
$485K
Inovo Venture Partners, Unfold.vcÌý&²¹³¾±è;Ìý
62/100
8th
Logo for Ticket fly
Ticket fly
2008, San Francisco (United States), Acquired
Social Marketing & Ticketing Platform
$87M
62/100
9th
Logo for TO THE NEW
TO THE NEW
2006, Singapore, Series A
Provides white label solutions to OTT Platforms
$3.15M
, Ìý&²¹³¾±è;Ìý
61/100
10th
Logo for Cision
Cision
1867, Chicago (United States), Acquired
Cloud based PR platform for businesses
$2M
61/100
57th
Logo for Audiense
2011, London (United Kingdom), Acquired
Social Audience profiling and Marketing tool
$17M
, Build VenturesÌý&²¹³¾±è;Ìý
39/100
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Audiense's Investments and acquisitions

Audiense has made no investments or acquisitions yet.

Reports related to Audiense

Here is the latest report on Audiense's sector:
View

News related to Audiense

Media has covered Audiense for a total of 4 events in the last 1 year.
•
El Referente•Mar 31, 2025•Audiense, Buxton
•
pcdn.co•Mar 20, 2025•Buxton, Audiense
•
Martech360•Mar 19, 2025•Buxton, Audiense
•
GlobeNewswire•Mar 18, 2025•Audiense, Buxton
•
GlobeNewswire•May 11, 2023•NowVertical Group, Audiense
•
FinSMEs•May 04, 2023•Audiense, Tweet Binder
•
GlobeNewswire•May 04, 2023•NowVertical Group, Audiense
•
Research Live•Mar 13, 2023•Kantar, Audiense, The Coca-Cola
•
Research Live•Dec 15, 2022•Audiense, SoPRISM
•
Tech.eu•Dec 06, 2022•Audiense, SoPRISM
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