Audiense - About the company
Audiense is an acquired company based in London (United Kingdom), founded in 2011 by , and . It operates as a Social Audience profiling and Marketing tool. Audiense has raised $17M in funding from investors like Seedcamp, and Round13. The company has 759 active competitors, including 111 funded and 86 that have exited. Its top competitors include companies like Sprout Social, Falcon.io and CreativeX.
Company Details
Audiense (Formerly SocialBro), a SeedCamp graduate, provides a social media marketing management and analytics tool. Allows users to track campaigns, analyse competition, benchmark with industry peers and track community interactions with the additional functionality of a social CRM. Partnered with IBM Watson to create a new product called Personality Insights to visualize audience personality traits to develop a pyschological understanding of the target. Allows marketing teams to segment users based on their demographic and social activity traits to target organic and paid advertising across social media. Clients include Levi's, Visa and Justeat. Angel investors include Stephen Bullock ( investor in the social media monitoring tool Brandwatch), and Chris Underhill (ex-CEO of Smartfocus).
- Website
- Social
- Email ID
- @audiense.com
- Phone Number
- +44
Key Metrics
Founded Year
2011
Location
London, United Kingdom
Stage
Acquired
Total Funding
in 4 rounds
Latest Funding Round
Investors
Ranked
57th among
Employee Count
as on Jan 31, 2021
Similar Companies
Exit Details
Acquired by Buxton (Mar 18, 2025)
Legal entities associated with Audiense
Audiense is associated with 2 legal entities given below:
Legal Entity Name | Date of incorporation | Revenue | Net Profit | Employee Count |
---|---|---|---|---|
Jan 26, 2012 | - | 914 | 294 | |
Jun 26, 2012 | - | 379 | 301 |
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Audiense's acquisition details
Audiense got acquired by Buxton on Mar 18, 2025.
Click to take a look at Audiense's acquisition in detail
Audiense's funding and investors
Audiense has raised a total funding of $17M over 4 rounds. Its first funding round was on Nov 04, 2011. Its latest funding round was a Series B round on Nov 30, 2017 for $9M. 4 investors participated in its latest round, which includes , Build Ventures, NDRC and Whitecap Venture Partners.
Audiense has 12 institutional investors including Seedcamp, and Round13. There are 11 Angel Investors in Audiense.
Here is the list of recent funding rounds of Audiense:
Date of funding | Funding Amount | Round Name | Post money valuation | Revenue multiple | Investors |
---|---|---|---|---|---|
Nov 30, 2017 | $9M | Series B | 2210928 | 5759239 | |
Jun 06, 2013 | $1.8M | Series A | 2069192 | 2756893 | , Avonmore Developments, and |
Nov 19, 2012 | $638K | Seed | 6732176 | 9208665 |
View details of Audiense's funding rounds and investors
Audiense's founders and board of directors
The founders of Audiense are , and . is the CEO of Audiense. has founded 1 more company - . has founded 1 more company - .
View details of Audiense's Founder profiles and Board Members
Audiense's employee count trend
Audiense has 4 employees as of Jan 21. The total employee count is 42.9% lower than what it was in Jan 20. Here is Audiense's employee count trend over the years:Audiense's Competitors and alternates
Top competitors of Audiense include Sprout Social, Falcon.io and CreativeX. Here is the list of Top 10 competitors of Audiense, ranked by ÃØÃÜÑо¿Ëù score :
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Overall Rank | Company Details | Short Description | Total Funding | Investors | ÃØÃÜÑо¿Ëù Score |
---|---|---|---|---|---|
1st | Sprout Social 2009, Chicago (United States), Public | Social media management and marketing platform for brands | $102M | Nea, New Enterprise AssociatesÌý&²¹³¾±è;Ìý | 74/100 |
2nd | Social media marketing platform | $25.3M | Prime Ventures, Cipio PartnersÌý&²¹³¾±è;Ìý | 73/100 | |
3rd | ![]() CreativeX 2015, New York City (United States), Series B | Ad creative analytics solution provider | $35M | Harrison Metal, SaatchinvestÌý&²¹³¾±è;Ìý | 68/100 |
4th | StatSocial 2012, New York City (United States), Series A | Platform offering software for social media analytics | $14.7M | Digital Entertainment Ventures, Bantam GroupÌý&²¹³¾±è;Ìý | 66/100 |
5th | Signal AI 2013, London (United Kingdom), Series D | AI powered media monitoring solution | $103M | Mercuri, Highland EuropeÌý&²¹³¾±è;Ìý | 64/100 |
6th | Ripjar 2012, London (United Kingdom), Series B | AI based data intelligence platform | $60M | Winton, FinTech Innovation LabÌý&²¹³¾±è;Ìý | 64/100 |
7th | Brand24 2010, Daytona Beach (United States), Acquired | AI based social media monitoring tool for businesses | $485K | Inovo Venture Partners, Unfold.vcÌý&²¹³¾±è;Ìý | 62/100 |
8th | Ticket fly 2008, San Francisco (United States), Acquired | Social Marketing & Ticketing Platform | $87M | Howard Lindzon, Future Perfect VenturesÌý&²¹³¾±è;Ìý | 62/100 |
9th | ![]() TO THE NEW 2006, Singapore, Series A | Provides white label solutions to OTT Platforms | $3.15M | , Ìý&²¹³¾±è;Ìý | 61/100 |
10th | Cision 1867, Chicago (United States), Acquired | Cloud based PR platform for businesses | $2M | 61/100 | |
57th | 2011, London (United Kingdom), Acquired | Social Audience profiling and Marketing tool | $17M | , Build VenturesÌý&²¹³¾±è;Ìý | 39/100 |
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Audiense's Investments and acquisitions
Audiense has made no investments or acquisitions yet.
Reports related to Audiense
Here is the latest report on Audiense's sector:
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News related to Audiense
Media has covered Audiense for a total of 4 events in the last 1 year.
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