MoPub - About the company
MoPub is an acquired company based in San Francisco (United States), founded in 2010 by Jim Payne and . It operates as a Mobile ad serving and management platform for publishers. MoPub has raised $18.7M in funding from AngelPad. The company has 29 active competitors, including 3 funded and 6 that have exited. Its top competitors include companies like Yieldmo, Inneractive and Picnic.
Company Details
MoPub provides an RTB exchange for mobile publishers and app developers to connect to advertisers and demand-side platforms. It offers an hosted ad serving solution for publishers to maximise revenue and optimize yield. Also allows them to manage their first-party direct sold campaigns, cross promotions, house ads and ad network line items through a single interface and a single SDK. Acquired by Twitter in Sep 2013 for $350 million.
- Website
- Social
- Email ID
- @mopub.com
Key Metrics
Founded Year
2010
Location
San Francisco, United States
Stage
Acquired
Total Funding
in 4 rounds
Latest Funding Round
Investors
Ranked
2nd among
Employee Count
as on Dec 31, 2013
Similar Companies
Yieldmo &
Exit Details
Acquired by Applovin (Oct 06, 2021)
Legal entities associated with MoPub
MoPub is associated with 1 legal entity given below:
Legal Entity Name | Date of incorporation | Revenue | Net Profit | Employee Count |
|---|---|---|---|---|
Dec 31, 2009 | - | 419 | 882 |
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MoPub's acquisition details
MoPub got acquired by Applovin on Oct 06, 2021 at an acquisition amount of $1.05B. It was facilitated by LUMA Partners.
Click to take a look at MoPub's acquisition in detail
MoPub's funding and investors
MoPub has raised a total funding of $18.7M over 4 rounds. Its first funding round was on Nov 10, 2010. Its latest funding round was a Series B round on Sep 20, 2012 for $12M. 4 investors participated in its latest round, which includes Icon Ventures, Accel, TrueBridge and Cathay Capital.
MoPub has 9 institutional investors including AngelPad, Icon Ventures and Accel.
Here is the list of recent funding rounds of MoPub:
Date of funding | Funding Amount | Round Name | Post money valuation | Revenue multiple | Investors |
|---|---|---|---|---|---|
Sep 20, 2012 | $12M | Series B | 5775858 | 6144097 | Accel, Harrison Metal, and |
Jul 12, 2011 | $6.5M | Series A | 4066655 | 5594658 | |
Dec 06, 2010 | $120K | Seed | 7535024 | 9017662 | Accel, Harrison Metal, and |
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MoPub's founders and board of directors
The founders of MoPub are Jim Payne and .
View details of MoPub's Founder profiles and Board Members
MoPub's employee count trend
MoPub has 55 employees as of Dec 13. The total employee count is 71.9% more than what it was in Dec 12. Here is MoPub's employee count trend over the years:
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Top competitors of MoPub include Yieldmo, Inneractive and Picnic. Here is the list of Top 10 competitors of MoPub, ranked by ÃØÃÜÑо¿Ëù score :
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Overall Rank | Company Details | Short Description | Total Funding | Investors | ÃØÃÜÑо¿Ëù Score |
|---|---|---|---|---|---|
1st |  Yieldmo 2012, New York City (United States), Series D | Online ad exchange platform | $22.1M | Google Ventures, Comcast VenturesÌý&²¹³¾±è;Ìý | 65/100 |
2nd | 2010, San Francisco (United States), Acquired | Mobile ad serving and management platform for publishers | $18.7M | Icon Ventures, AccelÌý&²¹³¾±è;Ìý | 59/100 |
3rd | Inneractive 2007, Petah Tikva (Israel), Acquired | Mobile app monetization platform | $11.8M | Kreos Capital, Evergreen Venture PartnersÌý&²¹³¾±è;Ìý | 54/100 |
4th |  Picnic 2017, London (United Kingdom), Series A | Provider of advertising services | $3.89M | Miroma Ventures, Guinness Global InvestorsÌý&²¹³¾±è;Ìý | 48/100 |
5th | Mobile RTB ad exchange | $69.3K | RocketSpace, Team In ResidenceÌý&²¹³¾±è;Ìý | 48/100 | |
6th | Moblty 2012, New York City (United States), Acquired | Content deployment platform for kiosk and mobile advertising | $34.3M | GPB Capital, Spark LegacyÌý&²¹³¾±è;Ìý | 39/100 |
7th | Yomob 2016, Pasadena (United States), Seed | Mobile video advertising ad exchange | $3M | Tianjin TEDA Technology Investment, Chunxiao CapitalÌý&²¹³¾±è;Ìý | 37/100 |
8th | Platform for buying and selling solo ads | - | - | 37/100 | |
9th | TapSense 2011, San Francisco (United States), Deadpooled | Mobile RTB advertising exchange | - | Spider Capital, XG VenturesÌý&²¹³¾±è;Ìý | 36/100 |
10th | Mobclix 2008, Palo Alto (United States), Acqui-Hired | Mobile advertising exchange | - | Western Technology Investment, SeedcampÌý&²¹³¾±è;Ìý | 31/100 |
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MoPub's Investments and acquisitions
MoPub has made no investments or acquisitions yet.
Reports related to MoPub
Here is the latest report on MoPub's sector:
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Get curated news about company updates, funding rounds, M&A deals and others. Sign up today!Frequently asked questions about MoPub
When was MoPub founded?
MoPub was founded in 2010.Where is MoPub located?
MoPub is located in San Francisco, United States.Is MoPub an acquired company?
MoPub got acquired by Applovin on Oct 06, 2021.When was the latest funding round of MoPub?
MoPub's latest funding round was on Sep 20, 2012.Our Lite Plan Awaits you - Its Free!
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