Where is Upside located?

Upside is located in Washington, DC, United States .

Who is the current CEO of Upside?

Alex Kinnier and Scott Case are the current CEO of Upside.

How many employees does Upside have?

Upside has 87 employees as of Dec 31, 2022.

Is Upside a funded company?

Upside is a funded company, its first funding round was on Jan 17, 2017.

How much is Upside worth?

The latest valuation of Upside is $1.5B as on Apr 26, 2022.

When was the latest funding round of Upside?

Upside's latest funding round was on Apr 26, 2022.

Is Upside a Coupons and Deals company?

The primary sectors of Upside are Coupons and Deals, Loyalty Software, In Store Retail Tech and MarketingTech.

Where does Upside rank among its competitors?

Upside ranks 2 amongst 243 active competitors.

Who are the top competitors of Upside?

Upside's top competitors are Capillary Technologies, RetailMeNot and Dosh.

Upside - 2025 Company Profile, Funding & Competitors

Sectors and market segments that Upside operate in

Upside serves in the B2C, B2B space in the Retail market segments.The primary business model of Upside are:

Company Details

Provider of promotion management and cashback solutions to retailers. It enables businesses to manage credit and debit transaction data and develop personalized promotions to change customer behavior. The consumer platform provides discounts for clubs, flights, hotels, cab booking, and more. The mobile application is available for both iOS and Android devices.

Website
Social
Email ID: @upside.com

Key Metrics

Founded Year

2016

Location

Washington, DC, United States

Stage

Series D

Total Funding

in 6 rounds

Latest Funding Round

Post Money Valuation

as on Apr 26, 2022

Investors

Bessemer Venture Partners & 10 more

Ranked

2^nd among

Employee Count

as on Dec 31, 2022

Similar Companies

Legal entities associated with Upside

Upside is associated with 4 legal entities given below:

Legal Entity Name	Date of incorporation	Revenue	Net Profit	Employee Count
	Jan 01, 2024	-	617	859
Upside d.o.o.	Oct 23, 2019	$130K (as on Dec 31, 2022)	559	431
	Dec 31, 1999	-	318	856
	Mar 14, 2016	-	837	802

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Upside has raised a total funding of $250M over 6 rounds. Its first funding round was on Jan 17, 2017. Its latest funding round was a Conventional Debt round on Apr 26, 2022 for $100M. 3 investors participated in its latest round, which includes Bessemer Venture Partners, DCVC, General Catalyst and Revolution.

Upside has 11 institutional investors including Bessemer Venture Partners, General Catalyst and Vista Equity Partners.

Here is the list of recent funding rounds of Upside:

Date of funding	Funding Amount	Round Name	Post money valuation	Revenue multiple	Investors
Apr 26, 2022	$100M	Conventional Debt	-	-	General Catalyst, Builders VC, Bessemer Venture Partners
Apr 26, 2022	$65M	Series D	$1.5B	-	General Catalyst, Bessemer Venture Partners, Builders VC
Sep 2020	$35M	Series C	-	-	Bessemer Venture Partners

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View details of Upside's funding rounds and investors

The founders of Upside are Wayne Lin, , , , and . and are the CEO of Upside. Wayne Lin has founded 2 more companies - Upside and . has founded 1 more company - Upside.

View details of Upside's Founder profiles and Board Members

Upside's employee count trend

Upside has 87 employees as of Dec 22. The total employee count is 16.3% lower than what it was in Dec 21. Here is Upside's employee count trend over the years:

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Top competitors of Upside include Capillary Technologies, RetailMeNot and Dosh. Here is the list of Top 10 competitors of Upside, ranked by 秘密研究所 score :

Overall Rank	Company Details	Short Description	Total Funding	Investors	秘密研究所 Score
1st	Capillary Technologies 2008, Bengaluru (India), Series D	AI powered loyalty management software for enterprises	$239M	Warburg Pincus, Norwest Venture Partners听&补尘辫;听	82/100
2nd	2016, Washington, DC (United States), Series D	Provider of promotion management and cashback solutions to retailers	$250M	Bessemer Venture Partners, DCVC听&补尘辫;听	72/100
3rd	RetailMeNot 2009, Austin (United States), Acquired	Provider of app and browser extension offering digital coupons & deals	$315M	IVP, Adams Street Partners听&补尘辫;听	76/100
4th	Dosh 2016, Austin (United States), Acquired	App-based platform offering cashback	$85.9M	Western Technology Investment, Anthem Venture Partners听&补尘辫;听	72/100
5th	SheerID 2011, Portland (United States), Series C	Online Customer Verification at POS	$96.1M	Voyager Capital, Cowles Company听&补尘辫;听	71/100
6th	EasyRewardz 2011, Gurugram (India), Series B	Loyalty management and customer engagement software for enterprises	$15.3M	, Kyron听&补尘辫;听	68/100
7th	Groupon 2007, Chicago (United States), Public	Online marketplace offering deals on multi-category products and services	-	TCV, TeleSoft Partners听&补尘辫;听	67/100
8th	Eagle Eye Solutions 2003, Guildford (United Kingdom), Public	Customer experience and loyalty management solutions for retailers	$1.93M	Herald Investment Management, William Currie Group	65/100
9th	Wildfire 2017, Solana Beach (United States), Series B	Provider of loyalty and reward management solutions	$31M	Citi, Evolution VC Partners听&补尘辫;听	64/100
10th	Sendoso 2016, San Francisco (United States), Series C	Account based marketing platform for businesses	$157M	Felicis Ventures, FJ Labs听&补尘辫;听	61/100