About Upfront Ventures
Upfront Ventures is a venture capital firm founded in 1996. It is primarily based out of Los Angeles, United States. As of May 2025, Upfront Ventures is an active investor, having invested in 193 companies, with 9 new investments in the last 12 months. It primarily invests in Series A round in United States based startups. Its investments are spread across a wide range of sectors from Enterprise Applications to Consumer and High Tech. Most recently it led the $23.2M Series B round of Clair along with Thrive Capital.
Overall, Upfront Ventures portfolio has seen 8 unicorns, 6 IPOs and 57 acquisitions including key companies like Bird, GoodRx and Lastminute. A lot of funds co-invest with Upfront Ventures, with names like Greycroft sharing a substantial percentage of its portfolio.
Upfront Ventures has team of 35 people including 9 partners.
Key Metrics
Team Members
Portfolio Sectors
Portfolio Locations
Rounds of Entry
Seed, Series A &
Portfolio Acquisitions
Portfolio Soonicorns
Upfront Ventures' List of Top Investments
Upfront Ventures has a portfolio of 193 companies, including 8 unicorns. Their most notable investments are in Daytona and Rival.Their portfolio spans across United States, France, United KingdomÌý²¹²Ô»å 8 more locations. They have invested in Enterprise Applications, Consumer, High TechÌý²¹²Ô»å 30 other sectors, across stages such as Seed, Series A Ìý²¹²Ô»å 7 more. Here is the list of top investments by Upfront Ventures:1. Bird
App-based rental platform providing self-drive electric kick-scooters. Users can locate, and reserve electric kick-scooters through the app. They can unlock vehicles by scanning the QR codes, ride the scooters, and park in legal parking spaces at the end of the ride. The kick-scooters include self-reporting damage sensors, self-sealing tires, dual anti-tipping kickstands, and anti-theft encryption. App is available for both Android and iOS devices.
Key facts about Bird
- Founded Year: 2017
- Location: Miami (United States)
- Stage: Public
- Total Funding till date: $766M
- Employee Count: 428 as on Dec 31, 2022
- Investors: Glynn Capital, Odenn Ventures and 60 Others
- Latest Funding Round: Series D, Aug 04, 2021
- Highlight: Public
2. GoodRx
Provider of an application for users for comparing drug prices. It provides a prescription drug price comparison tool created for consumers with prices from pharmacies nationwide. It provides information on ways to save with coupons, price-matching, pharmacy discount plans among others.
Key facts about GoodRx
- Founded Year: 2011
- Location: Santa Monica (United States)
- Annual Revenue: $767M as on Dec 31, 2022
- Stage: Public
- Total Funding till date: $22.2M
- Employee Count: 796 as on Dec 31, 2022
- Investors: Fisher Lynch Capital, HTIF and 13 Others
- Latest Funding Round: Series B, Jun 16, 2020, $10.3M
- Highlight: Public
3. Lastminute
Lastminute.com is an online last-minute booking platform for travelers. Users can book multiple tickets from theater tickets to holidays. It lets them book flights, hotels, cars, theater shows, spas & more.
Key facts about Lastminute
- Founded Year: 1998
- Location: Chiasso (Switzerland)
- Annual Revenue: ₹58.1Cr as on Mar 31, 2024
- Stage: Acquired
- Total Funding till date: $25.8M
- Employee Count: 383 as on Oct 31, 2024
- Investors: Cipio Partners, Idinvest Partners and 13 Others
- Latest Funding Round: Series B, Nov 24, 2012, $25.8M
- Highlight: Acquired
4. HopSkipDrive
Digital healthcare transportation management tool for kids. The company has a ride-sharing service for kids that makes life easier for busy parents by providing cab sharing with their team of vetted drivers. Parents can track the ride in real-time through the app and have multiple methods of contacting the driver at any time. All of the drivers on the platform go through a rigorous, 15-point certification process.
Key facts about HopSkipDrive
- Founded Year: 2014
- Location: South Pasadena (United States)
- Valuation: $119M - $178M
- Stage: Series D
- Total Funding till date: $106M
- Employee Count: 123 as on Dec 31, 2022
- Investors: FirstMark, Maveron and 25 Others
- Latest Funding Round: Series D, Sep 13, 2022, $37M
- Highlight: Editors' Pick
5.
Provider of cloud-based integrated video surveillance systems. Its product portfolio includes spotlight, indoor, alarm, and floodlight cameras, solar panels, and security signs, as well as smart video doorbells with integrated solar chargers. It lets users receive notifications when motion is detected and conduct two-way communication.
Key facts about Ring Labs
- Founded Year: 2012
- Location: Santa Monica (United States)
- Stage: Acquired
- Total Funding till date: $208M
- Investors: Kleiner Perkins, TriplePoint Capital and
- Latest Funding Round: Series D, Jan 25, 2017, $109M
- Highlight: Acquired
Upfront Ventures' Year-on-Year Investment Trends
Upfront Ventures has invested in 193 companies over the last 28 years, with an average of 11 new investments annually in the last 10 years. In 2024, it made 9 investments, while as of May 2025, it has made 6 investments in this year. Its most recent first time investment was in Arlo and most recent follow-on round was in Clair.
Year | No. of Investments | ||
|---|---|---|---|
1stÌý¸é´Ç³Ü²Ô»å | Follow-on | Total | |
2025 (YTD) | 3 | 3 | 6 |
2024 | 7 | 2 | 9 |
2023 | 4 | 3 | 7 |
2022 | 15 | 11 | 26 |
2021 | 7 | 15 | 22 |
2020 | 11 | 19 | 30 |
2019 | 11 | 10 | 21 |
2018 | 18 | 20 | 38 |
2017 | 10 | 12 | 22 |
2016 | 20 | 12 | 32 |
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Upfront Ventures' Investments by Stage
Upfront Ventures has made 83 investments in Seed stage with an average round size of $4.15M, 68 investments in Series A stage with an average round size of $8.46M and 17 investments in Series B stage with an average round size of $32.6M.Note: We have considered here, only first round of investments
Stage of entry | No. of Investments |
|---|---|
Seed | 83 |
Series A | 68 |
Series B | 17 |
Series C | 4 |
Unattributed | 4 |
Others | 6 |
Upfront Ventures' Investments by Sector
Upfront Ventures has a diverse portfolio, with companies operating in the Enterprise Applications, Consumer, High Tech, Retail and HealthTech. Notably, it has invested in 175 Tech companies, 104 Enterprise (B2B) companies, 87 Consumer (B2C) companies and at least 80 companies focusing on Software.
Note: We have considered here, only first round of investments
Sector | No. of Investments |
|---|---|
Enterprise Applications | 71 |
Consumer | 63 |
High Tech | 31 |
Retail | 31 |
HealthTech | 20 |
Others | 211 |
Upfront Ventures' Investments by Geography
Upfront Ventures has made most investments in United States (170), followed by France where it has made 3 investments.
Note: We have considered here, only first round of investments
Country | No. of Investments |
|---|---|
United States | 170 |
France | 3 |
United Kingdom | 2 |
Australia | 1 |
Canada | 1 |
Others | 4 |
Upfront Ventures' recent investments
Here are the most recent investments by Upfront Ventures:
Date | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
May 21, 2025 | United States | Series B | $23.2M | ||
Mar 25, 2025 | United States | Seed | $4M | 8VC [+1] | |
Mar 11, 2025 | United States | Series B | $12.7M | Greylock [+2] | |
Mar 05, 2025 | United States | Series D | $60M | Climate Investment [+6] | |
Feb 12, 2025 | United States | Seed | $7.5M | [+2] |
Get the detailed list of all investments by Upfront Ventures. Download now!Unicorns in Upfront Ventures' Portfolio
Here is a list of unicorns in Upfront Ventures' portfolio:
ÃØÃÜÑо¿Ëù Score | Company | Short Description | Founded year | Sector | Location | Company Stage | First Investment/ Acquisition Details |
|---|---|---|---|---|---|---|---|
63 | Generative AI platform designed for enterprises | 2012 | San Francisco | Series C | hh{pyqq | ||
62 | Platform that connects marketing and sales teams to track and optimise the buying journey | 2008 | Santa Barbara | Series F | {yrydml | ||
51 | SaaS-driven solution that tracks foot traffic in merchant stores | 2014 | San Francisco | Series D | pnwgyks | ||
60 | Online marketplace offering footwear | 2009 | Culver City | Series F | zgmnvlr | ||
70 | Online P2P marketplace to buy and sell sneakers | 2010 | Los Angeles | Series F | gvdugdv |
IPOs and Publicly Listed companies in Upfront Ventures' Portfolio
Here are Upfront Ventures' portfolio companies that went public:
Acquired companies in Upfront Ventures' Portfolio
Here are Upfront Ventures' portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Apr 03, 2025 | Feb 09, 2016 | Seed | $3M | |
Mar 24, 2025 | Apr 26, 2016 | Seed | $4.5M | |
Jul 01, 2024 | Jul 10, 2000 | Unattributed | Undisclosed | |
Jun 24, 2024 | Jan 27, 2015 | Seed | $2.5M | |
Jun 11, 2024 | Jun 16, 2020 | Series A | $15M |
Team profile of Upfront Ventures
Upfront Ventures has a team of 35 membersÌýincluding 9 Partners and 1 PrincipalÌýlocated in United States and United Kingdom. Upfront Ventures' team does not sit on the board of any company as of now.Here is a list of top team members in Upfront Ventures:
Name | Designation | Location | Board Memberships | Contact details |
|---|---|---|---|---|
Partner | San Francisco | - | ||
Partner | Los Angeles | - | ||
Partner | Los Angeles | - | ||
Partner | Los Angeles | - | ||
Partner | Los Angeles | - | ||
Partner | Los Angeles | - | ||
Partner | San Francisco | - | ||
Partner | London | - | - | |
Principal | San Francisco | - | ||
Associate | Los Angeles | - |
Get the full list of Upfront Ventures' team & partners for free. Download now!Co-investors of Upfront Ventures
Over the past 28 years, 1204 investors have co-invested in Upfront Ventures's portfolio companies.
- Invested before Upfront Ventures:Ìýa16z, SV Angel and 216 others have invested in rounds before Upfront Ventures. There are 5 companies where a16z has invested before Upfront Ventures and 4 companies where SV Angel has invested before Upfront Ventures.
- Top Co-investors of Upfront Ventures:Ìý497 investors entered a company along with Upfront Ventures. These include investors like Greycroft (10 companies).
- Invested after Upfront Ventures:ÌýA total of 489 investors have invested in Upfront Ventures's portfolio after their investments. Top Investors include (8 companies), Greycroft (6 companies) and Accel (5 companies).
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