eMarketer - About the company
eMarketer is an acquired company based in New York City (United States), founded in 1996 by and . It operates as a Data on digital marketing, media, and commerce. eMarketer has raised $25M in funding from Stripes. The company has 39 active competitors, including 7 funded and 15 that have exited. Its top competitors include companies like Nielsen, LiveRamp and The Data Appeal Company.
Company Details
eMarketer is the comprehensive source of information on digital marketing, media, and commerce through its eMarketer Platform. Its research helps marketers answer three essential questions: how consumers spend their time, how consumers spend their money, and what marketers are doing to reach them. The company serves brands such as Unilever, Amazon, GE; Agencies such as MediaVest, icrossing, Underscore; Media companies such as Facebook, eBay, TubeMogul; and Universities & Non-Profits such as HBS, Stanford, Wharton. Subscription-based pricing model.
- Website
- Social
Key Metrics
Founded Year
1996
Location
New York City, United States
Stage
Acquired
Total Funding
in 1 round
Latest Funding Round
Investors
Ranked
6th among
Employee Count
as on Dec 31, 2018
Similar Companies
Nielsen &
Exit Details
Acquired by (Jun 10, 2016)
Legal entities associated with eMarketer
eMarketer is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Net Profit | Employee Count |
|---|---|---|---|---|
Dec 31, 1999 | - | 232 | 274 |
eMarketer's acquisition details
eMarketer got acquired by on Jun 10, 2016 at an acquisition amount of $242M. It was facilitated by Jefferies and Cozen O鈥機onnor.
Click to take a look at eMarketer's acquisition in detail
eMarketer's funding and investors
eMarketer has raised a total funding of $25M over 1 round. Its latest funding round was a Series B round on Jan 11, 2012 for $25M. 1 investor participated in its latest round, lead by Stripes.
eMarketer has 1 institutional investor - Stripes.
Here is the list of recent funding rounds of eMarketer:
Date of funding | Funding Amount | Round Name | Post money valuation | Revenue multiple | Investors |
|---|---|---|---|---|---|
Jan 11, 2012 | $25M | Series B | 2668357 | 6995945 |
Access funding benchmarks and valuations. Sign up today!View details of eMarketer's funding rounds and investors
eMarketer's founders and board of directors
The founders of eMarketer are and .
Here are the details of eMarketer's key team members:
- : Co-founder & Chairman of eMarketer.
- : Co-founder & CEO of eMarketer.
View details of
eMarketer's employee count trend
eMarketer has 172 employees as of Dec 18. The total employee count is 12.0% more than what it was in Dec 17. Here is eMarketer's employee count trend over the years:
Uncover eMarketer's growth story! Sign up today!
Access 秘密研究所 on any website
Our Google Chrome extension lets you view company details while browsing their websites
eMarketer's Competitors and alternates
Top competitors of eMarketer include Nielsen, LiveRamp and The Data Appeal Company. Here is the list of Top 10 competitors of eMarketer, ranked by 秘密研究所 score:
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!
Overall Rank | Company Details | Short Description | Total Funding | Investors | 秘密研究所 Score |
|---|---|---|---|---|---|
1st | Nielsen 1923, New York City (United States), Acquired | Digital audience intelligence and marketing optimization platform | - | Stockwell Capital, Elliott Management听&补尘辫;听 | 68/100 |
2nd |  LiveRamp 2011, San Francisco (United States), Acquired | Consumer and audience intelligence data platform | $1M | 66/100 | |
3rd | The Data Appeal Company 2013, Florence (Italy), Acquired | AI-based location, customer feedback, and behavioral intelligence and analytics solution for enterprises | $4.65M | 60/100 | |
4th |  Captify 2011, London (United Kingdom), Acquired | Online open web search intelligence platform in the advertising sector | $17M | Accel-KKR, Rocket Studio听&补尘辫;听 | 56/100 |
5th | Spate 2018, New York City (United States), Seed | Provider of web data analytics software to understand consumer behavior | $1.92M | 48/100 | |
6th | 1996, New York City (United States), Acquired | Data on digital marketing, media, and commerce | $25M | 45/100 | |
7th | Sagacity 2005, London (United Kingdom), Acquired | Data platform and data management solutions for analytics | - | - | 45/100 |
8th | Customer engagement and marketing platform | $18.6M | Calao Finance, Siparex听&补尘辫;听 | 42/100 | |
9th | AI platform for enterprises to access consumer behavior data | - | 40/100 | ||
10th | Commerce Signals 2012, Charlotte (United States), Acquired | Data collaboration company | $22.4M | 40/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on eMarketer's competitors? Click to see the top ones
eMarketer's Investments and acquisitions
eMarketer has made no investments or acquisitions yet.
Reports related to eMarketer
Here is the latest report on eMarketer's sector:
View
News related to eMarketer
Media has covered eMarketer for a total of 2 events in the last 1 year, 1 of them has been about company updates and 1 about partnerships.
鈥�
鈥�
鈥�
Vision Monday鈥�Jul 27, 2020鈥�eMarketer
鈥�
鈥�
鈥�
TechCrunch+鈥�Feb 20, 2019鈥�eMarketer
鈥�
FashionUnited鈥�Nov 25, 2018鈥�eMarketer
鈥�
ppc.land鈥�Apr 02, 2018鈥�eMarketer
Get curated news about company updates, funding rounds, M&A deals and others. Sign up today!Are you a Founder ?
FAQ's about eMarketer
Explore our recently published companies
- A-Sharp Energy - Minneapolis based, 2016 founded, Unfunded company
- UniLaSalle Amiens - Amiens based, 1995 founded, Funding Raised company
- Augmented AI - Miami based, 2024 founded, Unfunded company
- UPNip - Haiti based, 2014 founded, Funding Raised company
- Tashkent Institute of Railway Transport Engineers - Tashkent based, 1931 founded, Funding Raised company
- CHEDS - Dakar based, 2005 founded, Funding Raised company
