About Cross Creek
Cross Creek is a venture capital firm founded in 2006. It is primarily based out of Salt Lake City, United States. As of Feb 2025, Cross Creek is an active investor, having invested in 115 companies, with 4 new investments in the last 12 months. It primarily invests in Series C round in United States based startups. Its investments are spread across a wide range of sectors from Enterprise Applications to High Tech and Consumer. Most recently it led the $39.4M Series C round of Level along with Adams Street Partners. This round also saw participation from Battery Ventures and other investors.
Overall, Cross Creek portfolio has seen 9 unicorns, 12 IPOs and 64 acquisitions including key companies like HubSpot, Coupang and Pluralsight. A lot of funds co-invest with Cross Creek, with names like Greenspring Associates sharing a substantial percentage of its portfolio.
Cross Creek has team of 15 people including 8 partners.
Key Metrics
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Rounds of Entry
Series C, Series E &
Cross Creek's List of Top Investments
Cross Creek has a portfolio of 115 companies, including 9 unicorns. Their most notable investments are in and Fluidigm.Their portfolio spans across United States, China, AustraliaÌý²¹²Ô»å 6 more locations. They have invested in Enterprise Applications, High Tech, ConsumerÌý²¹²Ô»å 27 other sectors, across stages such as Series C, Series E Ìý²¹²Ô»å 6 more. Here is the list of top investments by Cross Creek:
1. HubSpot
Provider of AI-powered customer relationship management software. This software unifies marketing, sales, and customer service tools onto a single platform. It offers various modules, including marketing automation, sales pipeline management, and customer service support features. The platform aims to improve customer relationships and business growth through integrated tools and AI assistance. A suite of tools is available, ranging from basic CRM functionality to advanced features like content management and e-commerce capabilities. The software is designed for businesses of all sizes, offering scalable solutions.
Key facts about HubSpot
- Founded Year: 2005
- Location: Cambridge (United States)
- Annual Revenue: $2.17B as on Dec 31, 2023
- Stage: Public
- Total Funding till date: $101M
- Employee Count: 4,502 as on Dec 31, 2023
- Investors: Cross Creek, Fidelity Investments and 22 Others
- Latest Funding Round: Post IPO, Jun 02, 2020, $400M
- Highlight: Public
2. Coupang
Online marketplace offering multi-category consumer products. The product catalog includes fashion, beauty, stationery, sports, health care, books, toys, smoking products, pet supplies, groceries, automobiles, electronics, and more.
Key facts about Coupang
- Founded Year: 2010
- Location: Seoul (South Korea)
- Annual Revenue: 4.42T KRW as on Dec 31, 2018
- Stage: Public
- Total Funding till date: $3.9B
- Investors: HTIF, Goldman Sachs and 47 Others
- Latest Funding Round: Series F, Dec 20, 2019, $100M
- Highlight: Public
3. Pluralsight
Cloud-based LMS platform for IT industry. Platform provides an online platform for programming courses. The products include assessments, analytics, role customization, professional services, and more. Its features include course discussions, offline viewing, onboarding, data export, etc. Monetizes through subscription-based pricing plans.
Key facts about Pluralsight
- Founded Year: 2004
- Location: Farmington (United States)
- Last Known Valuation: $1B as on Aug 27, 2014
- Stage: Acquired
- Total Funding till date: $235M
- Employee Count: 315 as on Aug 31, 2024
- Investors: Herald Investment Management, First Analysis and 12 Others
- Latest Funding Round: Series C, Dec 12, 2016, $30M
- Highlight: Acquired
4. Bill.com
Cloud-based accounts payable and receivable software for businesses. Its features include invoice management, workflow approval management, payment management, reconciliation, automated billing, customer management, and more. It also offers solutions for international and domestic payment and ACH payment processing.
Key facts about Bill.com
- Founded Year: 2006
- Location: Palo Alto (United States)
- Annual Revenue: $1.29B as on Jun 30, 2024
- Stage: Public
- Total Funding till date: $326M
- Employee Count: 1,384 as on Jun 30, 2021
- Investors: Bank of America, HTIF and 28 Others
- Latest Funding Round: Post IPO, Nov 30, 2020, $1.15B
- Highlight: Public
5. Rover
App-based pet sitting marketplace. The platform connects dog owners with dog sitters who look after pets at owners own homes. It allows users to find other pet-care service providers and book using the platform by making an online payment. Its service offerings include dog boarding, house sitting, dog walking, pet grooming, and more. The app is available for iOS and Android devices.
Key facts about Rover
- Founded Year: 2011
- Location: Olympia (United States)
- Annual Revenue: €1.28M as on Dec 31, 2022
- Stage: Acquired
- Total Funding till date: $284M
- Employee Count: 71 as on Dec 31, 2014
- Investors: Bryant Stibel, Cross Creek and 30 Others
- Latest Funding Round: Series G, May 24, 2018, $125M
- Highlight: Acquired
Cross Creek's Year-on-Year Investment Trends
Cross Creek has invested in 115 companies over the last 19 years, with an average of 3 new investments annually in the last 10 years. In 2024, it made 3 investments, while as of Feb 2025, it has made 2 investments in this year. Its most recent first time investment was in Sardine and most recent follow-on round was in Novidea.
Year | No. of Investments | ||
|---|---|---|---|
1stÌý¸é´Ç³Ü²Ô»å | Follow-on | Total | |
2025 (YTD) | 2 | 0 | 2 |
2024 | 2 | 1 | 3 |
2023 | 1 | 1 | 2 |
2022 | 1 | 0 | 1 |
2021 | 3 | 0 | 3 |
2020 | 1 | 0 | 1 |
2019 | 3 | 3 | 6 |
2018 | 7 | 2 | 9 |
2017 | 5 | 2 | 7 |
2016 | 0 | 2 | 2 |
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Cross Creek's Investments by Stage
Cross Creek is primarily an Late Stage Investor investor majorly investing in Series C (19) rounds where average round size is $660M, Series E (16) rounds where average round size is $1.13B and Series B (12) rounds where average round size is $459M.Note: We have considered here, only first round of investments
Stage of entry | No. of Investments |
|---|---|
Series C | 19 |
Series E | 16 |
Series B | 12 |
Series D | 9 |
Series A | 4 |
Others | 4 |
Cross Creek's Investments by Sector
Cross Creek has a diverse portfolio, with companies operating in the Enterprise Applications, High Tech, Enterprise Infrastructure, FinTech and Life Sciences. Notably, it has invested in 97 Tech companies, 88 Enterprise (B2B) companies, 53 Software companies and at least 48 companies focusing on Saas.
Note: We have considered here, only first round of investments
Sector | No. of Investments |
|---|---|
Enterprise Applications | 35 |
High Tech | 14 |
Enterprise Infrastructure | 13 |
FinTech | 11 |
Life Sciences | 11 |
Others | 64 |
Cross Creek's Investments by Geography
Cross Creek has made most investments in United States (64), followed by China where it has made 1 investment.
Note: We have considered here, only first round of investments
Country | No. of Investments |
|---|---|
United States | 64 |
China | 1 |
India | 1 |
Ireland | 1 |
Cross Creek's recent investments
Here are the most recent investments by Cross Creek:
Date | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Feb 11, 2025 | United States | Series C | $70M | Activant Capital [+7] | |
Jan 28, 2025 | United States | Series C | $43M | [+5] | |
Sep 04, 2024 | United States | Series C | $60M | [+5] | |
Jul 23, 2024 | United States | Series C | $39.4M | ||
Apr 10, 2024 | United States | Series C | $30M | HarbourVest Partners [+4] |
Get the detailed list of all investments by Cross Creek. Download now!Unicorns in Cross Creek's Portfolio
Here is a list of unicorns in Cross Creek's portfolio:
ÃØÃÜÑо¿Ëù Score | Company | Short Description | Founded year | Sector | Location | Company Stage | First Investment/ Acquisition Details |
|---|---|---|---|---|---|---|---|
79 | Cloud based product experience management platform | 2013 | Raleigh | Series F | njpbydt | ||
66 | Document workflow automation and management platform | 2011 | San Francisco | Series C | yygggrk | ||
71 | Provider of an AI and cloud based data science platform | 2012 | Boston | Series G | xn{pnts | ||
71 | Provider of data-driven analytics and open banking API for businesses | 2010 | Lehi | Series C | lzykpwq | ||
66 | Provider of solutions for businesses to visualize, plan, and build their business | 2010 | South Jordan | Series D | l{fhsne |
IPOs and Publicly Listed companies in Cross Creek's Portfolio
Here are Cross Creek's portfolio companies that went public:
Company | IPO Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Sep 20, 2023 | - | - | - | |
Nov 17, 2021 | Oct 03, 2018 | Series E | $80M | |
Jun 30, 2021 | Jul 17, 2015 | Series E | $27M | |
Jun 30, 2021 | - | - | - | |
Mar 11, 2021 | - | - | - |
Acquired companies in Cross Creek's Portfolio
Here are Cross Creek's portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
May 28, 2025 | Sep 10, 2014 | Series E | $106M | |
May 25, 2025 | - | - | - | |
Apr 17, 2025 | May 05, 2022 | Series E | $100M | |
Jan 08, 2025 | Mar 29, 2018 | Series E | $50M | |
May 23, 2024 | - | - | - |
Team profile of Cross Creek
Cross Creek has a team of 15 membersÌýincluding 8 Partners and 1 PrincipalÌýlocated in United States. Cross Creek's team does not sit on the board of any company as of now.Here is a list of top team members in Cross Creek:
Name | Designation | Location | Board Memberships | Contact details |
|---|---|---|---|---|
Partner | Salt Lake City | - | ||
Partner | Salt Lake City | - | ||
Partner | Salt Lake City | - | ||
Partner | Salt Lake City | - | ||
Partner | Salt Lake City | - | - | |
Partner | New York City | - | ||
Partner | Park City | - | ||
Principal | Salt Lake City | - | ||
Advisor | Park City | - | - | |
Advisor | San Francisco | - | - |
Get the full list of Cross Creek's team & partners for free. Download now!Co-investors of Cross Creek
Over the past 19 years, 554 investors have co-invested in Cross Creek's portfolio companies.
- Invested before Cross Creek:ÌýMeritech, SVB and 333 others have invested in rounds before Cross Creek. There are 7 companies where Meritech has invested before Cross Creek and 6 companies where SVB has invested before Cross Creek.
- Top Co-investors of Cross Creek:Ìý122 investors entered a company along with Cross Creek. These include investors like Greenspring Associates (6 companies).
- Invested after Cross Creek:ÌýA total of 97 investors have invested in Cross Creek's portfolio after their investments. Top Investors include Declaration Partners (2 companies), EDBI (2 companies) and CapitalG (2 companies).
Get full list of Cross Creek's co-investors delivered to your inbox!
Recent News related to Cross Creek
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Fintech Finance•Apr 09, 2024•Novidea, HarbourVest Partners, Battery Ventures, Cross Creek and 5 others
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